In 2025 Mountain Dew went back to its roots with a full rebrand - an effort codenamed “Project Denali”.

To launch this new visual identity, we shot a suite of new social assets to get Dew fans hyped.

Captured on the Bolt motion control robot arm at Rambow Studio in NYC - these assets were shot practically without the use of CGI or 3D rendering; just good old fashioned rigging (and a lot of liquid).

A flutter cut of all featured flavors, as well as a behind the scenes look can be found on Dew’s instagram page.

Director: Ethan A Scarduzio
DOP: Nick Maciarz
Motion Control: Riley Morgan

Pepsi Dig In and MGM Resorts International present A Taste with the Royals: City Love Edition.

This 5-part YouTube documentary series travels to Brooklyn, Sacramento, Los Angeles, Houston and New Orleans. We dig into five unique chefs, their cuisine, and their story - from humble beginnings all the way to their residency with MGM Resorts in Las Vegas.

Director: Ethan A Scarduzio
DP: Nick Maciarz
Producer: Andrea Salazar

9 total TVCs, 8 NFL teams, 8 talent and 2 days of shooting in one location. No sweat 😅

Watch additional versions here.

Director: Ethan A. Scarduzio
DP: Nick Maciarz/Sam Wooten
Producer: Mike Kirsh/Joe McLaren

Candace Parker and Dick’s Sporting Goods are committed to helping youth sports in underserved communities. With a $100k donation from Gatorade, that important work can continue. This allows teams like the Arbor View Aggies girls basketball team (featured in this spot) to thrive and succeed.

Director: Ethan A. Scarduzio
DP: Nick Maciarz
Producer: Sophia Clark

Results:
73.3MM+ earned impressions
19 Earned placements including 5 Broadcast Placements
100% Positive Sentiment

Introducing Angry Orchard’s newest spokesperson: The Bloke.

Watch the full series here!

Director: Ethan A. Scarduzio
DP: Nick Maciarz
Producer: Kimera Rosen

No one does the Super Bowl quite like New Orleans! To drum up excitement for the Pepsi Nola Eats Festival during the Big Game, Pepsi partnered with “Mister New Orleans” himself Larry Morrow - to visit four legendary restaurants and highlight the dishes they’re serving up at the pop up event.

Director: Ethan A. Scarduzio
DP: Nick Maciarz
Producer: Andrea Salazar

Grim is back yet again for Mtn Dew’s 2023 VooDew mystery flavor - only this time he’s not alone. A red balloon hints the now revealed flavor; Cherry Airheads. Eagle-eyed Horror fans may recognize some homages to classic films contain within each spot. See the rest here (password: voodew).

Director: Ethan A Scarduzio
DP: Nick Maciarz
Producer: Hillary Weintraub

The bubly community was heard loud and clear - they wanted their favorite flavor back.

So bubly brought apple back in a big way, and promoted the flavor’s return with a surprise, exclusive collaboration with Apple Bubly Jeans.

Director: Ethan A. Scarduzio
DP: Nick Maciarz
Producer: Henry Sillen / Jessica Holloway

For the holidays, bubly wanted to give back to their core demographic - millennial moms! So we created a more relatable Mrs. Claus to help spread the cheer (and the gifts).

This suite of assets created an organic on social, and resulted in over 7.5 million views on instagram.

See the full suite of assets here!

Director: Ethan A. Scarduzio
DP: Nick Maciarz
Producer: Renee Xie, Hillary Weintraub

NFL Rookies just wanna have fun - with Carnival Cruise and a Pepsi, of course! This series follows NFL Rookies Will Anderson Jr and Quentin Johnston as they experience their first Carnival Cruise - and get some helpful advice from a few cruise veterans.

Watch the full series here!

Director: Ethan A. Scarduzio
DOP: Nick Maciarz
Producer: Hillary Weintraub

Mtn Dew isn’t afraid to give a hot take. In these three spots they unveiled their Holiday 2022 LTO flavor Fruit Quake to the world and invited fans to give their own holiday hot takes.

Resulted in nearly 90MM views on TikTok alone.

Director: Ethan A. Scarduzio
DOP: Nick Maciarz
Producer: Mike Kirsh

Mountain Dew organic social content - shot on the LED wall with ARRI Studio New York.

Director: Ethan A. Scarduzio
DP: Nick Maciarz
Producer: Hillary Weintraub

LifeWTR - Series 9 focuses in recycling in the arts. Calder Kamin, an artist based in Austin, TX works exclusively with recycled materials to recreate images of nature. Her art serves as a reminder that the waste we create has an immediate impact on the natural world.

Director: Ethan Alexis Scarduzio

DP: Nick Maciarz

Producer: Mimi Jakobovits

2x Taste and refreshment TVCs for Pepsi Zero Sugar, featuring male and female talent.

Director: Ethan A Scarduzio
DP: Nick Maciarz
Producer: Sami Sheppard

When Mtn Dew shared a tongue-in-cheek post for cuffing season on Instagram, their rabid and persistent fans quickly demanded a body pillow. Mtn Dew obliged.

Director/Producer: Ethan A. Scarduzio

DP: Reinaldo Gentile-Rondon

Walmart & Starry drove traffic to a custom microsite where users can sign up for a barcode to redeem a free Starry 20oz on TikTok. The offer sold out within 24 hours!

Director/Producer: Ethan A. Scarduzio
DP: Nick Maciarz

A collaboration between Brisk and 7-11 with artist Aaron Kai, this YouTube campaign celebrates the excluse new flavor Blackberry Smash with an original mural created during Wynwood Mural Fest in Miami.

Content also leveraged for Brisk & 7-11 social channels.

Director/Producer: Ethan Alexis Scarduzio

DP: Nick Maciarz

In a world where brands put snacks in soda comes - Mtn Dew Flamin’ Hot.

Director: Ethan Alexis Scarduzio
DP: Nick Maciarz
Producer: Juliana Bitar

Holiday wishes do come true! When Michael Bublé tweeted the request for a flavor of his very own, Bubly listened. To drum up excitement, a teaser and launch video were created, as well as a 1-hour, looping “Yulé Log” to get fans excited for the limited-time flavor.

Director/Producer: Ethan A. Scarduzio
DP: Brennan Full

Brisk’s inaugural Creator’s Class brought together 7 up-and-coming artists to a summit in NYC for a chance to learn from industry pros and connect with Brisk for future creative collaboration.

Director: Ethan A. Scarduzio
DP: Nick Maciarz
Producer: Mimi Jakobovits

Leaning into ASMR trends on TikTok, but more elevated to fit the elegant branding of LifeWTR for TikTok and IG reels.

View full collection here.

Director/Producer: Ethan A. Scarduzio
DP: Nick Maciarz

Mtn Dew’s yearly mystery flavor was celebrated in 2021 by bringing its central character, Grim, to life on social channels. In 2022, we resurrected him for another blast of fun social content.

Director: Ethan A Scarduzio
DP: Nick Maciarz
Producer: Sami Sheppard

In order to promote Mtn Dew’s new permanent flavor Major Melon, we teamed up with Maniac Pumpkin Carvers to create a one-of-a-kind sculpture made entirely out of watermelon. Then we destroyed it 😈🔪

Director/Producer: Ethan A. Scarduzio
DP: Nick Maciarz

LINK TO WORK

Social content campaign designed to build up anticipation for Pepsi’s Super Bowl TVC “Is Pepsi Okay” (2019).

Director: Ethan Alexis Scarduzio

DP: Nick Maciarz

Producer: Daniel Maughan

Pepsi Instagram

Series of three social videos with NFL stars Aaron Donald, Danny Amendola and Sterling Shepard in anticipation of the Super Bowl and Pepsi Super Bowl TVC.

Director/Producer: Ethan A. Scarduzio
DP: Nick Maciarz

Shot in 3 major cities across the United States, MTN DEW Quest for Extreme aims to find the biggest, best, and most badass foods around.

Director/Producer: Ethan A. Scarduzio
DP: Various (multiple crews/cities)

A series of three videos for Facebook and Instagram social pages, featuring their most popular sku: Protein Mug Muffins.

Director: Ethan Alexis Scarduzio
DP: Nick Maciarz
Producer: Daniel Maughan

Aaron Judge is stepping into his new role as a softball coach and he wants you to be on his team. He’s even got the khaki shorts, mustache and visor ready to go!

Director: Ethan A. Scarduzio
DP: Nick Maciarz
Producer: Daniel Maughan

Mtn Dew’s yearly mystery flavor was celebrated in 2021 by bringing its central character, Grim, to life on social channels. His twitter page and instagram account gained an organic following, and the flavor reveal video quickly became Mtn Dew’s most-watched video on IG reels.

Director/Producer: Ethan A Scarduzio

DOP: Nick Maciarz

A series of three YouTube bumpers created for Lay’s Canada, to drum up excitement for their new Streets of the World LTO flavors.

Director: Ethan A Scarduzio
DP: Nick Maciarz
Producer: Jared Biunno

Director: Ethan A. Scarduzio
DP: Nick Maciarz
Producer: Jared Biunno